Semiotics
The reading of signs- communication through non verbal art (graphics/photography/fashion). Something that stands for something to someone. Our body language. The way we dress etc
To be a sign you need a signifier which indicates a concept ie rain cloud on weather map.
Languages don’t remain fixed. Things can change quickly.
Phonetic alphabet= each letter makes a sound associated with a sound.
Symbolic Signs= union Jack Flag
Anything, art, music videos, films etc is text that can be read.
Semiotics is not the only way to understand signs.
Pink Stupid girl video
Fire for devil and white for angel. Her good and bad conscience- symbolism
The words stupid girls- when she was having plastic surgery. Identifying to other music videos and how it makes them look. Obsessed with weight and image. The setting is in a gym, a salon, a base ball court. Camera angles show power when she is president, makes her underneath her.
Martin Creed- won turner prize for turning light on and off.
The death of the Author- image music and text- Barthes Ronald
Post-structuralism = release on our knowledge of things to read…image video etc “the meaning is not contained in the text”
Absolute adverts= Absolute Vodka always has a bottle in the image .
Apple logo- Adam and Eve. Apple fruit is the healthy option so Mac is the better option.
Everything comes out of the previous. Type-computers-internet blog etc
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