Vivienne Westwood created a small, independent fashion company. She has the ideas and the team of people that work for her translate them into the products she sells and the packaging that goes along with it.
While most companies have a logo that is part of their brand, and use it on everything, Vivienne Westwood does not. She has managed to create symbols that do the same thing – identify products as from her company – but in a creative way, and creativity is what her company is all about.
The main symbol, since she started up in 1981, is an orb that symbolises history and tradition. Around this is a ring like the rings of Saturn, that symbolises the future. Quite a long timeline!
The artist Tracy Emin, a friend of Westwood, has livened up the orb design giving it more tension and movement. As any creative person would, Westwood has also evolved the symbolism in her ranges. For the “Man” range she drew from the shapes of history in the stones of Stonehenge.
The Westwood symbols are widely copied for fake products, but no one can copy her creativity or what she might do next.
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